Specialized services in public clouds – the value for active media workflows The Media & Entertainment vertical has been heavily influenced by public cloud. From the early days of using cloud storage as a long-term, inexpensive data archive, media companies are now seeing the primary value of cloud services to enable active media data workflows. Cloud services are evolving more toward specialized services – those that can provide value through processing of the data, versus just simple storage. Many people have considered the potential value of on-demand compute services such as AWS EC2 to perform compute-intensive jobs. For media, this.